Generations Optometry was founded in 1950 by Drs. Bert and Daphne Jervis. Originally located on the north side of Park Royal Mall, the clinic quickly became a trusted part of the West Vancouver community. In 1960, the practice moved to the Clyde Medical Dental Building, where the Jervises continued to care for families across generations for decades.
Dr. Bert Jervis practiced optometry in West Vancouver for over fifty years. Beyond patient care, he was deeply committed to the advancement of the profession itself. He served as President of the British Columbia Optometric Association (today known as “BC Doctors of Optometry - BCDO”) and advocated for expanded diagnostic privileges and procedures that continue to shape modern optometric care today. He taught at the University of Waterloo School of Optometry and worked in a variety of clinical settings including Shaughnessy Hospital and the Pender Island Health Centre. His passion for preserving the profession’s history led him to compile the British Columbia section of the History of Optometry in Canada. Dr. Daphne Jervis graduated from the Los Angeles College of Optometry, following in the footsteps of her father to become an optometrist. Together, Bert and Daphne built a practice known not only for clinical excellence, but for genuine relationships with their patients and community.
In 1991, Dr. Bess Lu purchased the practice after graduating from the University of Waterloo School of Optometry. Following her residency at the Vision Institute of Toronto, she returned home to Vancouver to continue the clinic’s legacy of full-scope family eye care.
Like the doctors before her, Dr. Lu has always believed that caring for patients also means contributing to the future of the profession. Early in her career, she served as Chairperson of the Greater Vancouver Optometric Society, acted as a mediator for the British Columbia Optometric Association, and later became involved as an examiner for the Canadian national board examinations.
Under Dr. Lu’s leadership, the clinic moved to its current location at 100 Park Royal in 1994, where it continues to serve patients today.
For over 75 years, our clinic has remained proudly independent and rooted in the belief that optometry is about far more than routine eye exams. It is about protecting vision, embracing advances in medical eye care, advocating for the profession, and building lifelong relationships with the families who trust us with their care.
The name “Generations” reflects not only the families we have cared for over decades, but also the generations of doctors who have dedicated themselves to keeping optometry progressive, compassionate, and deeply connected to the community. That tradition continues today, and we are proud to carry it forward for generations to come.
About
Our Practice
Generations Optometry Clinic is a full-service optometry clinic conveniently located on the first floor of 100 Park Royal, beside Park Royal Mall. Our clinic features two fully equipped examination lanes and advanced diagnostic technology to provide comprehensive eye care for patients of all ages.
We offer routine eye exams, diabetic eye exams, emergency eye care, contact lens fittings, myopia management, and treatment and monitoring of eye diseases and vision conditions.
Comprehensive Eye Care Services
At Generations Optometry Clinic, we provide a full range of optometric services, including:
Comprehensive eye examinations
Children’s eye exams
Diabetic eye exams
Emergency eye appointments
Glaucoma screening and monitoring
Dry eye assessments
Myopia (nearsightedness) management
Soft contact lens fittings and training
Specialty hard contact lens follow-up care
Pre- and post-refractive surgery follow-up care
Medical forms and vision documentation
Referral to ophthalmologists (if recommended)
Diagnosis and management of acute and chronic eye conditions
Our clinic is committed to providing personalized eye care using advanced technology and evidence-based treatment.
Advanced Eye Diagnostic Technology
We use modern diagnostic equipment to help detect, diagnose, and monitor eye diseases and vision problems early and accurately.
NIDEK OCT (Optical Coherence Tomography)
High-resolution retinal imaging technology used to detect and monitor glaucoma, macular degeneration, diabetic retinopathy, and retinal disease.
Zeiss Humphrey Matrix Visual Field Testing
Peripheral vision testing used for glaucoma detection, neurological assessment, and monitoring vision loss.
Advanced imaging technology used for myopia management, corneal mapping, specialty contact lens care, dry eye assessment, and monitoring eye growth in children and young adults.
Autorefraction & Automated Lensometer
Technology that helps determine eyeglass prescriptions and accurately measure current lenses.
Colour Vision Testing
Assessment for colour vision deficiencies and other visual conditions affecting colour perception.
Contact Lens Fittings & Training
We provide personalized contact lens fittings and one-on-one contact lens training for new wearers. Our clinic offers soft contact lenses and follow-up care for select specialty hard contact lenses.
Eyeglasses, Frames & Contact Lenses
Generatio ns Optometry Clinic is a dispensing clinic offering:
Prescription eyeglasses
Contact lenses
Designer and affordable frames
Eyewear for every style and budget
Our team can help you choose eyewear that fits your vision needs, lifestyle, and budget.
About
Our Team
Dr. Bess Lu, BSc OD
Owner & Optometrist
Dr. Bess Lu graduated from the University of Waterloo School of Optometry in 1990 with an Honours Bachelor of Science degree and her Doctor of Optometry degree. After completing her residency at the Vision Institute of Toronto, she returned home to Vancouver and purchased the practice in 1991, continuing its long-standing tradition of family eye care. Over the years, Dr. Lu has been actively involved in the optometric community, serving as Chairperson of the Greater Vancouver Optometric Society and as a mediator for the BC Association of Optometrists. She continues to expand her interests in complex eye disease, glaucoma, and myopia management, while especially valuing the long-term relationships she has built caring for generations of families. Outside the clinic, Dr. Lu enjoys playing the harp, baking bundt cakes, and hiking Vancouver’s local mountains.
Dr. Michelle Truong was born and raised in a small town in Ontario before earning her Bachelor of Science from the University of Waterloo and her Doctor of Optometry degree from the New England College of Optometry (NECO) in Boston. During her training, Dr. Truong gained experience in hospital, community health, and private practice settings. She received specialty training in myopia management, TBI/post-concussion, and glaucoma. She served as President of the Canadian Association of Optometry Students (CAOS), which led to her continued involvement as a mentor. She is a board member of Canadian Women in Eye Care, where she created a mentorship program to advocate and empower women to take on leadership roles within the optometric field. She is a part of the BC Doctor of Optometry Membership Committee and participates in a pilot program providing vision screenings for children at local schools. Dr. Truong is passionate about creating an inclusive, welcoming environment where patients feel comfortable and cared for, and values the lasting relationships built through patient care. Outside the clinic, she enjoys backpacking, running, and photography, and fostering senior dogs.
Lisa has been an Optometric Assistant for 28 years and still loves coming to work each day. She is passionate about creating a fun, welcoming environment where patients feel comfortable, relaxed, and genuinely cared for. From pre-testing to helping patients hand-select frames, she especially enjoys finding eyewear that reflects each person’s personality, style, and confidence. Known for her positive energy, sense of humour, and charismatic nature, Lisa believes a little laughter can make any appointment better. Outside of work, she enjoys practicing Reiki, creating her own plant-based makeup and oils, and spending time in nature surrounded by trees and birds. She loves fashion, self-expression, and helping others feel their best — believing positivity is truly contagious.
Trish brings 23 years of experience as an Optometric Assistant and is an integral part of the clinic team. Known for her exceptional organization and attention to detail, she helps keep the office running smoothly while providing dependable support to both patients and staff. She is especially skilled in contact lens fittings, helping patients feel comfortable, confident, and at ease throughout the process. Her warm, friendly personality makes everyone feel welcomed and cared for from the moment they walk through the door. Outside of work, Trish enjoys evenings at the theatre or relaxing in her backyard with a glass of wine, a good book, and her beloved kitties nearby. Recently becoming a grandmother has been one of life’s greatest joys, and her granddaughter is truly the light of her life.
Dr. Bess Lu graduated from the University of Waterloo School of Optometry in 1990 with an Honours Bachelor of Science degree and her Doctor of Optometry degree. After completing her residency at the Vision Institute of Toronto, she returned home to Vancouver and purchased the practice in 1991, continuing its long-standing tradition of family eye care. Over the years, Dr. Lu has been actively involved in the optometric community, serving as Chairperson of the Greater Vancouver Optometric Society and as a mediator for the BC Association of Optometrists. She continues to expand her interests in complex eye disease, glaucoma, and myopia management, while especially valuing the long-term relationships she has built caring for generations of families. Outside the clinic, Dr. Lu enjoys playing the harp, baking bundt cakes, and hiking Vancouver’s local mountains.
Dr.
Dr. Michelle Truong, BSc OD
Associate Optometrist
Dr. Michelle Truong was born and raised in a small town in Ontario before earning her Bachelor of Science from the University of Waterloo and her Doctor of Optometry degree from the New England College of Optometry (NECO) in Boston. During her training, Dr. Truong gained experience in hospital, community health, and private practice settings. She received specialty training in myopia management, TBI/post-concussion, and glaucoma. She served as President of the Canadian Association of Optometry Students (CAOS), which led to her continued involvement as a mentor. She is a board member of Canadian Women in Eye Care, where she created a mentorship program to advocate and empower women to take on leadership roles within the optometric field. She is a part of the BC Doctor of Optometry Membership Committee and participates in a pilot program providing vision screenings for children at local schools. Dr. Truong is passionate about creating an inclusive, welcoming environment where patients feel comfortable and cared for, and values the lasting relationships built through patient care. Outside the clinic, she enjoys backpacking, running, and photography, and fostering senior dogs.
Lisa
Optical Stylist & Certified Optometric Assistant
Lisa has been an Optometric Assistant for 28 years and still loves coming to work each day. She is passionate about creating a fun, welcoming environment where patients feel comfortable, relaxed, and genuinely cared for. From pre-testing to helping patients hand-select frames, she especially enjoys finding eyewear that reflects each person’s personality, style, and confidence. Known for her positive energy, sense of humour, and charismatic nature, Lisa believes a little laughter can make any appointment better. Outside of work, she enjoys practicing Reiki, creating her own plant-based makeup and oils, and spending time in nature surrounded by trees and birds. She loves fashion, self-expression, and helping others feel their best — believing positivity is truly contagious.
Trish
Administration & Certified Optometric Assistant
Trish brings 23 years of experience as an Optometric Assistant and is an integral part of the clinic team. Known for her exceptional organization and attention to detail, she helps keep the office running smoothly while providing dependable support to both patients and staff. She is especially skilled in contact lens fittings, helping patients feel comfortable, confident, and at ease throughout the process. Her warm, friendly personality makes everyone feel welcomed and cared for from the moment they walk through the door. Outside of work, Trish enjoys evenings at the theatre or relaxing in her backyard with a glass of wine, a good book, and her beloved kitties nearby. Recently becoming a grandmother has been one of life’s greatest joys, and her granddaughter is truly the light of her life.
Visit us
Convenient Location at Park Royal
Generations Optometry Clinic is located on the first floor of 100 Park Royal, beside Park Royal Mall, making it easy and convenient to access eye care in West Vancouver.
Please note that free parking is not available in the main parking lot.
Book an Eye Exam
Whether you need a routine eye exam, diabetic eye screening, emergency eye care, or contact lens services, Generations Optometry Clinic is here to help with comprehensive and patient-focused vision care.
The information below applies to all the information contained on the generationsoptometry.ca Website.
The users of this Website agree to comply with the terms set out below.
TERMS OF USE
Generations Optometry Clinic owns and operates a Website at generationsoptometry.ca (hereinafter referred to as the “site” or
“Website”). Unless specified otherwise on the site, it is accessible to all users (hereinafter, the "user"). Refrain from using this Website unless you
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RISKS ASSOCIATED WITH INFORMATION
Information on this Website is intended for informational purposes only and has no contractual value.
Generations Optometry Clinic reserves the right to modify the content of this site. At any time, without prior notice.
Generations Optometry Clinic assumes no liability for errors or omissions in the content of this Website or for
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Information published on this Website is based on marketing, statistical or commercial services or other sources
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UPDATING OF THE WEBSITE UNDER THE RESPONSIBILITY OF Generations Optometry Clinic
Generations Optometry Clinic, its employees and directors will not be liable for damages incurred as a result of the
information published on this site, for the views and advice published, expressed or implied regardless of its
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Generations Optometry Clinic expressly refuses any and all responsibility for the manner in which the user of the site may
use the information contained, in any decisions that may be made and in the actions that may or may not be taken
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COPYRIGHT PROTECTION
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in whole or in part of this site on any other medium in prohibited without the express permission of
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User may solely use the information contained on this site for personal use. Reproduction in whole or in part of
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HYPERTEXT LINKS
The links to external Websites and their content shall not be prejudged and Generations Optometry Clinic will in no way be
held responsible for any direct or indirect prejudice that may result from gaining access to and usage of said
sites.
CONFIDENTIALITY
Generations Optometry Clinic draws the attention of the user to the fact that all communication transmitted through this
Website remains in the public domain and not the private domain. Generations Optometry Clinic cannot accept responsibility for the
security of the transmission of information.
The confidentiality and integrity of the information circulating over the internet cannot be ensured.
Generations Optometry Clinic cannot accept responsibility in the case that data contained on this site is intercepted.
Generations Optometry Clinic site uses cookies. These cookies are small text files saved on the hard disk of a user's
computer. These files are completely harmless and cannot contain viruses. These cookies are used to analyze
visits to the site. Generations Optometry Clinic calls upon Google Analytics to help track how users use the site. The
number of visitors, path taken to access the site and length of each visit are measured. The cookies cannot, in
any way, identify the user. All data is completely anonymous and compiled solely for the purpose of improving
the site and tailoring the content to the needs of its visitors.
The person responsible for the protection of personal information is the owner of : Generations Optometry Clinic
VIRUSES AND TECHNICAL GLITCHES
Generations Optometry Clinic makes no representations that the content of this site is free of infections, viruses, worms,
Trojan horses and/or other codes with contaminating or destructive properties. It is the user's responsibility
to take protective measures.
Generations Optometry Clinic DECLINES ALL RESPONSIBILITY IN THE EVENT OF ANY INTERRUPTION OR NON-AVAILABILITY OF THE
SERVICE
Under no circumstances shall Generations Optometry Clinic be held responsible for transmission errors of any sort, such as
loss of or damage to data, or changes of any type whatsoever, including direct or indirect damage resulting from
the use of the services provided on this site.
JURISDICTION
This Agreement shall be governed by and construed in accordance with the laws of the province of British Columbia.
Any dispute arising of this Agreement shall be brought before the court in the judicial district of
Generations Optometry Clinic's head office. Address: 100-100 Park Royal S. West Vancouver, BC V7T 1A2; Tel: 604 922-6511.
PUBLISHING FIRM
Generations Optometry Clinic
100-100 Park Royal S. West Vancouver, BC V7T 1A2 Tel: 604 922-6511
Acceptance of the Privacy Policy
Thank you for visiting generationsoptometry.ca (the “Website”), provided to you by Generations Optometry Clinic (“We”). We
respect the privacy of every individual who visits the Website and are sensitive to privacy
issues on the Internet. We believe it is important that you know how we deal with information
received about you.
This privacy policy (the “Privacy Policy”) explains how we collect, use, disclose, and protect
the personal information of our customers and Website users ("you"), describes the types of
information we may collect from you or that you may provide to us, and our practices for
collecting, using, maintaining, protecting, and disclosing that information. The Website is for
general audiences and is not specifically targeted to or intended for use by children.
We will only use your personal information in accordance with this Privacy Policy unless
otherwise required by applicable law. We take steps to ensure that the personal information that
we collect about you is adequate, relevant, not excessive, and used for limited purposes.
Privacy laws in Canada generally define "Personal Information" as any information about an
identifiable individual, which includes information that can be used on its own or with other
information to identify, contact, or locate a single person.
By accessing or using the Website, you are accepting the practices described in this Privacy
Policy, and you are consenting to our processing of your information as set out in this Privacy
Policy. We may modify or update this Privacy Policy from time to time; if we change this Privacy
Policy in a manner that materially impacts your privacy rights, we will provide a notice to you.
Your continued use of the Website or our services after any modification to this Privacy Policy
will constitute your acceptance of such modification. However, when required by law, we will
confirm your consent to the revised Privacy Policy terms. This Privacy Policy is incorporated
into and considered a part of the Website Terms and Conditions of Use, located here
What information we collect
We collect and use several types of information from and about you, including:
Personal Information, that we can reasonably use to directly or indirectly
identify you, such as your full name, email address, telephone number and any other
identifier we may use to contact you online or offline.
Non-personal information is information that does not directly or
indirectly reveal your identity or directly relate to an identified individual, such as
demographic information, or statistical or aggregated information. Statistical or aggregated
data does not directly identify a specific person, but we may derive non-personal
statistical or aggregated data from Personal Information. For example, we may aggregate
Personal Information to calculate the percentage of users accessing a specific Website
feature.
How we collect the information
Information You Provide to Us
The information we collect directly from you may include:
Communicating with us: When you contact us about our services or to make other inquiries, we collect the content of those
communications, as well as your full name, email, phone number, and any additional information that allows us to answer your request.
Information We Collect While You Interact With Us Through Cookies and Other Automatic Data
Collection Technologies
We use your information, including your Personal Information, to manage our business and to
maintain and develop commercial relationships with you. We will collect, use, and disclose such
information only to the extent that is necessary for those purposes.
We use information that we collect about you or that you provide to us, including any Personal
Information:
To provide you with information, products, or services that you request from us.
To fulfill the purposes for which you provided the information or that were described when
it was collected, or any other purpose for which you provide it.
To improve the Website, products or services, marketing, or customer relationships and
experiences.
To allow you to participate in interactive features, social media, or similar features on
the Website.
To measure or understand the effectiveness of the advertising we serve to you and others,
and to deliver relevant advertising to you.
In any other way we may describe when you provide the information.
For any other purpose with your consent.
Partnership with Microsoft Clarity and Microsoft Advertising
We may partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
How we share your information
We will not rent or sell your information to third parties without your consent. We only share
your data as specifically provided in this Privacy Policy.
Other Disclosures
In addition to any disclosure you may have consented to or permitted under the terms of this
Privacy Policy, we may transfer your data, including Personal Information to third parties in
the following limited circumstances:
information you expressly consent to be shared;
when relating to anonymized information (individuals cannot be identified by it);
when you decide to make the information indexable by search engines, to share or to
distribute the information to people or otherwise to make it available to the public;
to satisfy any applicable law, regulation, legal process or enforceable governmental request
within or outside your country of residence when we have a good faith belief that the law
requires it;
to enforce this Privacy Policy, the Terms, or an agreement, including investigation of
potential violations thereof;
to detect, prevent, or otherwise address fraud, security or technical issues, or protect the
operations or you;
to protect our rights, property or safety as well as yours, the public, or others;
in connection with an acquisition, merger, change in control, debt financing,
reorganization, sales of assets, bankruptcy or other change of our corporate structure or
status; or
as necessary in connection with the performance of requested services or solutions, or as
otherwise appropriate in connection with a legitimate need.
How we store and secure your information
Information Security
We are committed to protecting the confidentiality, integrity, availability and privacy of your Personal Information. We have put appropriate physical, technological and procedural security measures in place designed to help prevent your Personal Information from being lost, used, modified or accessed in an unauthorized way, or improperly disclosed. Examples of such measures include restricted access to offices, training of personnel, using passwords and well-defined internal policies and practices. We also use encryption technology and Secure Socket Layers ("SSL") in all areas of the Website where your personal account information is required.
In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties who have a business need-to-know. They will be required to process your Personal Information only on our instructions and they are subject to an obligation of confidentiality. Our service providers are required to maintain adequate security protections in place designed to help safeguard your Personal Information and are not permitted to use it for any purpose other than fulfilling services to us.
If you have any questions about securing your personal data, please contact us in accordance with the “How to Contact Us” section below.
Information Retention
We will retain your Personal Information for as long as it is needed:
to provide the products and services that you have requested;
to communicate with you about a purchase or a request you have made to us;
to manage your choices and rights you have exercised pursuant to this Privacy Policy;
to comply with our legal and regulatory obligations and to demonstrate compliance,
to resolve disputes and to enforce our rights and agreements.
We may retain non-personal information that has been sufficiently aggregated or anonymized for a longer period.
Once the retention period is over, we will dispose of your Personal Information as provided for in our internal data retention and disposal policy.
Where We Store Information
We use facilities operated by "Amazon Web Services" and located in Canada as our information storage and processing infrastructure. Our service providers can also, from time to time, store your Personal Information in accordance with purposes outlined in this Privacy Policy.
How to contact us
If you have any questions about this Privacy Policy, you can contact us at 604 922-6511.
Cookie Policy – generationsoptometry.ca
This Cookie Policy explains what cookies are and how we use them. You should read this Policy to
understand what type of cookies we use, the information we collect from the cookies, and how
that
information is managed. For further information on how we handle, store and keep your personal
data
secure, see our Term of use.
What are Cookies?
Cookies are small text files which are stored on the browser or hard drive of your computer or
mobile
device when you visit a webpage or application. A “session cookie” stores temporary information
that
is deleted when you close your web browser or turn off your computer or device. A “persistent
cookie” enables the site to recognize when you return to it and remains stored on your computer
until you delete it. Cookies work to make your experience browsing our site as smooth as
possible by
remembering your preferences the next time you visit the site.
What types of cookies do we use?
There are four variety of cookies which operate on our website:
Essential cookies allow you to be able to experience the full functionality
of
our site. Without these cookies, some parts of our site may not work as they
should.
Performance cookies tell us how you use our site and help us to improve it.
For
example, these cookies count the number of visitors to our website and see how visitors move
around when they are using it. This helps us to improve the way our site works, for example,
by
ensuring that users find what they are looking for easily. The information collected by
these
cookies is anonymous.
Google Analytics is a performance cookie used to track visits to
our
website and user behaviour on site. The data collected is anonymous and is used for
benchmarking purposes to monitor the performance of our site and to measure user
engagement on our site.
Social media cookies from social media sites such as
Facebook, Instagram, and
Pinterest
are used to enable social media buttons on our site to work. Social media buttons
allow
you to share content and interact with your social network. These social media
platform
may set their own cookies on your device. We do not control the settings of these
cookies so we suggest you check the social media website for more information about
their cookies and how to manage them. Our website will not collect or store any
personally identifiable information from the user. To find out how you can opt out
of
accepting these cookies, please visit the cookie policy and privacy policies of the
social media site.
Customizer cookies allow our site to remember your preferences, helping to
customize your experience on our site.
Our customizer cookie, which helps us to manage the technology and cookies which are
used across our site.
Targeting/advertising cookies are set by third party advertising partners
through our digital touchpoints to build profiles based on your interests. These cookies
enable
us to send you relevant content and advertising based on your preferences and track the
effectiveness of our ad campaigns.
Below are several advertising and targeting cookies that are used to identify
different
browsers and devices. They collect data anonymously for the purposes of ad
selection,
reporting, behavioural targeting, and cross-device advertising (i.e. associating
multiple devices together). In some instances, we may provide a hashed version of
your
email address or other information to the platform provider for such proposes. More
information can be found at the following links.
How do you change cookie preferences or block cookies?
Within your browser, you can choose whether you wish to accept cookies or not. Different browsers
make different controls available to you. Generally, your browser will offer you the choice to
accept, refuse or delete cookies at all times, or those from providers that website owners use
i.e.
third party cookies, or those from specific websites. Each browser’s website should contain
instructions on how you can do this.
If you block cookies on our website, you may be unable to access certain areas of our website and
certain functions and pages will not work in the usual way.
Changes to the Cookie Policy
We may update this Policy from time to time. If we make significant changes we will let you know
but
please regularly check this Policy to ensure you are aware of the most updated version.
This Cookie Policy was last updated on February 10, 2025.
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